The October 15th edition brings together CFOs and executives leading the largest and most complex operations in Brazil at a time when no financial institution can operate on autopilot: 77 days before the turn of the millennium in 2027.
"A full day of peer-to-peer debate about the Brazil the CFO will find in 2027: the end of the tax reform trial year, a new government being decided at the polls, a new interest rate cycle, and the budget, cash flow, and capital decisions that need to be made before any certainty."
From this perspective, more than 300 leaders are debating the four pillars that define the financial agenda for this turnaround:
What are the leaders of Brazil's most complex operations deciding now about 2027 — budget, capital and cash flow amid tax reform, elections and a new interest rate cycle.
CFOs discussing real dilemmas with those facing the same challenges: trade-offs, difficult decisions, and what each is doing differently as they transition from a trial year to real-world accountability.
Less promise, more action: agents, closing, FP&A, and the ROI that the board will demand in 2027 — as told by those who have already implemented it, including those who have stalled.
A curated environment for conversations that last for three months: the connections made 77 days before the turn of the year are the ones that will last through 2027.
Those who decide, speak with those who decide.
The stage brings together CFOs and leaders at the helm of Brazil's most complex operations—selected for what they've faced, not their job title. No one goes up to present their own company: they go up to discuss, among peers, the decisions for the transition to 2027.
The program combines case studies with real-world data, panel discussions on the current scenario, tax reform, and AI applied to finance, and closed sessions where the conversation goes beyond what any lecture can reach.
Speakers for the October 2026 edition coming soon!
In April 2026, more than 300 CFOs and Finance leaders packed the WTC São Paulo for a full day of peer-to-peer discussions, case studies with real numbers, scenario analysis, applied AI, and the decisions that defined the first half of the year. All sponsorship slots were filled. In October, the same room will meet again, this time to decide what's planned for 2027.
7th Experience is a platform that creates environments where executives leading the largest and most complex operations in Brazil discuss, among peers, what they normally only discuss behind closed doors.
We operate in eight areas — Finance, Supply Chain, Legal, Technology, AI, People, Procurement, and Sales & Marketing — and the standard is the same in all of them: the agenda stems from the decisions that leaders are already facing, not from the topics that the market wants to sell.
The stage isn't bought; it's curated. Those who take the stage don't represent their own company: they debate dilemmas, trade-offs, and difficult choices with those who bear equivalent responsibilities.
Sponsors participate as enablers of this conversation — present through content and relationships, never through interruption.
The result is an environment that executives choose to frequent year after year: for the density of the room, the quality of the conversation, and the connections that remain valuable long after the event.
EXHAUSTED
EXHAUSTED
