27/10 • 2026
WTC São Paulo
7th Experience is pleased to announce the TOP 50 Outstanding Executives in Innovation & Technology 2026 – a program that recognizes the leaders who have excelled the most in the last 12 months, responsible for significant transformations in their companies, teams, and the corporate ecosystem.
The TOP 50 program is based exclusively on tangible results and real achievements. It's not about subjective analyses, but about concrete impacts on business, organizational culture, and the ability to generate innovation.
Recognition is granted to professionals nominated by industry experts and peers, in addition to direct applications.
The initiative celebrates executives who are taking on increasingly strategic roles at the highest levels, going far beyond the traditional: driving innovation, engagement, digital transformation, and new management models.
The curation team carefully evaluates each profile, and those selected are honored during the Inovatech Executive Summit 2026.
Applications closed on July 10th. The selected candidates will be honored during the TOP 50 Ceremony.
Leaders who expand their impact within organizations evolve and drive strategies that generate exponential growth.
Executives who keep up with consumer changes and lead transformations, shaping trends and influencing strategic decisions.
Professionals who translate strategies into results, such as revenue growth, process optimization, higher conversion rates, and increased customer loyalty.
Executives who build high-performing teams and prepare the next generation of professionals for a digital and data-driven environment.
Leaders who challenge the conventional, test new approaches, explore automation, personalization, and new acquisition and retention models.
Adriana Moreira leads the Digital Business & Technology area at Veolia in Brazil, driving initiatives that connect technology, sustainability, and operations. Under her leadership, the company has advanced in digital transformation, artificial intelligence, cybersecurity, customer experience, and digital inclusion, leading to its recognition as one of the 100+ Most Innovative in the Use of IT by IT Forum 2025. Adriana's work combines innovation, governance, and human development, with the conviction that digital transformation only generates value when it also transforms processes, culture, and people.
She spearheaded the digital evolution of one of the country's leading transportation companies with end-to-end predictive intelligence: she developed a proprietary route planning system with unique features that market solutions did not address. Recognized as one of the top five CIOs in Brazil, she is a leading figure in data-driven logistics.
A key player in the agenda that unites innovation and sustainability in the beverage industry: he led the glass circular economy program in partnership with Mackenzie, CNI, SENAI, and EMBRAPII, with equipment officially presented at COP30 and proof of concept in municipalities with recycling cooperatives. He simultaneously leads decarbonization and continuous improvement projects, connecting business results, academia, and socio-environmental impact.
He spearheaded the implementation of CRM in six months within a century-old retail ecosystem, replacing legacy systems and redesigning the sales journey with a 360º view of the customer—and extended the redesign to the finance arm with AI agents for customer service. He was a key player in the accelerated modernization of one of the most traditional brands in Brazilian retail, combining speed of execution and scale.
At the forefront of the digital ecosystem connecting marketplaces, loyalty programs, and agronomic data, he leads the agenda that accelerates new business models and digital agriculture in Latin American agribusiness for one of the world's largest chemical companies. From pioneering the connection between agribusiness startups and current technological integration, he is a key player in a decade of building Brazilian digital agriculture, with recognition from Fast Company.
For 18 months, he led the application of generative AI to credit analysis—automatically assessing 21 risk points—and to the creation and auditing of customized contracts, overcoming regulatory bottlenecks and accelerating the sales cycle of the largest truck rental company in Latin America. This leadership, built over six years in technology management, has now been elevated to the group's holding company.
It multiplied the resources of its R&D portfolio sevenfold in five years through open innovation and took the recycling of lithium-ion batteries from scratch to a pilot plant—with patents filed—a technique that has synergy with the processing of strategic minerals. Recognition in the 2026 National Innovation Award (CNI) and the 2025 FINEP Innovation Award, with performance recognized by FIESP, AEA, and SAE in different developments: industrial pioneering with public seal of approval.
Helena was created, the first multimodal AI agent in the beauty niche in Brazil, born from a concrete challenge: three people serving more than 4,500 affiliates. Instead of expanding the team, she redesigned the channel with artificial intelligence—and converted customer service into a scalable relationship and sales platform. A leading role from start to finish, from thesis to operation, in a pioneering case of AI applied to the national cosmetics industry.
She holds the technology chair on the company's board of directors and led the founding of the corporate hub for Artificial Intelligence and Digital Transformation—changing the way an energy giant thinks, decides, and operates. A TEDx speaker, professor, and coordinator of a CIO training school, she is a double protagonist: of the company's own digital agenda and of the training of the next generation of technology leaders in the country.
He spearheaded the development of NOCTUA, an artificial intelligence system that analyzes data from thousands of monthly cryogenic liquid vehicle trips to identify losses, route deviations, and equipment failures—converting one of the biggest cost sources in distribution into a measurable source of efficiency. He is a key player in the agenda that unites AI, productivity, innovation, and ESG within a multinational gas company.
Leading the AI and Data agenda for the country's largest operator with measurable results: Intelligent Monitoring analyzes and monitors 1.5 million out of 14 million calls per month, reducing service provider failures by 13% and operational costs by 60%. Furthermore, it incorporates detection of harassment and discrimination situations.
Douglas, the company's AI Champion and a 30-year IT professional, leads an exemplary case of using AI as a capacity multiplier. Working alone, but empowered by AI, he replaced two SaaS solutions for large global companies, implemented in 2021 with ten consultants. The initiative reduces costs, accelerates deliveries, and strengthens technological autonomy, creating a new innovation model in sanitation: greater internal capacity, agility, and leadership, with less external dependence.
He created and implemented performance management and public innovation frameworks that restructured the administrative efficiency of the court, leading it to the highest level of excellence in the CNJ's iGovTIC-JUD for two consecutive years. He published two books sharing the methodologies with the public administration—a leadership that transforms local practice into replicable knowledge for the entire Brazilian public sector.
An executive recognized for leading the digital transformation of Education in Recife with the purpose of expanding opportunities and transforming lives through education. His work combines strategic vision, leadership, and innovation to modernize public management, driving initiatives that have strengthened governance, expanded access to digital services, and generated impact for thousands of students, teachers, administrators, and families.
He conceived and led TRINIO, a headless checkout architecture integrated with VTEX that redesigned the digital shopping experience for the Latin American operation, and is responsible for the technology, data, and AI fronts that support B2B, B2C, and omnichannel in the region. Leader of the Technology and Innovation Committee of ABComm, he is a key player in the digital evolution of sporting goods retail, operating in multiple countries.
He built the regional AI + Agility model that took innovation from the conceptual field and incorporated it into the daily lives of Latin American teams at one of the world's largest pharmaceutical companies—connecting AI, data, agility, and governance with practical business impact. Promoted to global commercial IT leadership, he is a key player in the agenda that translates methodology into results on an international scale.
A key player in the company's digital agenda: developed a new payment method across digital channels—app, website, and WhatsApp—to meet the evolving purchasing behavior of the LPG-1 category, removing friction from the journey of a high-value audience and paving the way for channel growth. A speaker at VTEX Day, he is a leading figure in commercial-digital pioneering in the Brazilian pharmaceutical retail sector.
He led the development of a generative AI solution that interacts with the electronic court records — RAG based on vectorized documents and API queries — bringing São Paulo's external control system to the forefront of public AI. Author of CIO 5.0, Jabuti Prize semi-finalist, columnist for MIT Technology Review, host of the Bits Podcast, and IT Executive of the Year in the public sector: technical leadership and editorial authority.
He conceived and led the mobile self-service platform that reinvented the store's service model — one of the two largest technological projects in the network's history, resulting in a 60% increase in sales in some scenarios. As the official spokesperson for a Microsoft global case study, he built his career path from coordinator to the top of the technology role: a leading role in the Brazilian fast-casual retail sector.
He led the creation of the Emerging Technologies Unit at BNDES, structuring the Centers of Excellence in AI and Low-Code, exploring blockchain and quantum computing for real business challenges. He coordinated the Bank's 1st AI CPSI, the creation of the Brazil Blockchain Network, and the establishment of partnerships with the UFRJ Technological Park and IMPATECH. He is a key player in bridging the gap between public funding and the technological frontier.
He led the application of real-world AI cases across the channels of Brazil's largest fashion retailer, transforming the shopping experience at scale for millions of customers. He is responsible for pioneering innovations in national e-commerce, such as the Virtual Fitting Room with Generative AI — which eliminates the biggest friction point in online fashion — and the Fashion Agent, an intelligent Personal Stylist present throughout the digital journey. A graduate of MIT, he combines executive vision and technological pioneering with a direct impact on conversion.
Executive responsible for the technology, infrastructure, applications, innovation, and artificial intelligence strategy at Mota-Engil Brazil. Leads the organization's digital transformation, driving productivity gains, operational efficiency, and value creation through automation and AI. Drives strategic initiatives with the potential for optimization exceeding R$ 20 million annually and strong alignment with the Group's global strategy.
He led the development of a proprietary generative AI platform—chat and studio—that underpins the AI product pipeline of the country's largest investment platform, used by technology and business teams to create their own projects. A professor of AI in MBA programs, with a master's degree in the field and author of scientific publications, he is a key player in uniting applied research and scalable financial products.
Drives significant gains in efficiency and decision-making speed through the use of data, AI, and large-scale automation. As VP of Technology, with a Master's degree in AI, leads the digital transformation of one of Brazil's largest infrastructure companies, serving over 20 million customers. Plays a central role in modernizing critical operations with a focus on leveraging business impact.
Recognized by Forbes Brazil as one of the country's leading technology leaders, this Global CIO contributes to the evolution of the company's corporate AI platform, the foundation for governance and scalability of the steel producer's digital initiatives across its global operations. He leads the agenda that connects AI to the generation of measurable value and direct impact on the industrial business, from the factory floor to executive decision-making, alongside a multidisciplinary team.
He led the connectivity strategy for offshore assets and enabled the world's largest operational offshore radio link, spanning 202 km, with 99.9% availability and a capacity of 500 Mbps, expanding the digital infrastructure necessary for the expansion of the company's priority projects. His work integrates frontier engineering, cybersecurity, and operational resilience in one of the most hostile environments in the national energy industry.
A biologist with a PhD, university professor, and CIO of Seteg Soluções Ambientais, he led the company's technological transformation by creating its Innovation Lab. Instead of teaching ecology to IT teams, he formed a team of environmental professionals with programming skills, developing solutions for licensing and biodiversity. A science communicator and two-time TEDx speaker, he connects science, conservation, and corporate innovation.
He leads the AI agenda that reaches thousands of teachers and over 4.5 million students: Plurall AI, the adaptive learning solution for over 1 million university students, and the agentic evolution of end-to-end learning journeys. As VP of Technology and member of the executive committee of one of the largest education companies in the country, he is a key player in the nationwide application of AI to learning.
Led the implementation of an innovative solution based on predictive digital twins, integrated with IoT sensors and Artificial Intelligence, for monitoring and optimizing critical processes. The virtual model replicates the behavior of assets and processes, allowing for the anticipation of deviations before they occur, increasing operational predictability, supporting decision-making, and strengthening the efficiency, quality, and reliability of operations.
Led the implementation of an AI assistant integrated into the SAP ERP system to optimize Finance, HR, Travel, and Operations processes. Conducted the ERP upgrade simultaneously in eight countries, delivered new tax frameworks in Brazil and Belgium, and achieved cost reductions exceeding 30% on SAP platforms through innovation, automation, and technological modernization.
Leading the innovation and investment structures of a cooperative healthcare system with 74 autonomous units, he integrated three new investments into the portfolio and consolidated the hub that connects startups, cooperatives, and healthcare operations. With a background in open innovation management at the largest hospital complex in Latin America, he is a key player in building bridges between the investment ecosystem and cooperative healthcare.
He spearheaded the agenda that combined software engineering, data, and AI to solve structural logistics challenges—most notably the expedited clearance of international shipments, which led the company to 20th place among the 100+ Most Innovative companies in the country, and first in the logistics sector. He was a key player in the thesis that innovation generates value when it expands business capabilities.
Led AI interventions applied to media and consumer engagement that enabled $200 million in incremental sales and $2 million in productivity gains, contributing to over 2% penetration growth in the region—more than $1 billion in value. A key player in the digital agenda of one of the world's largest consumer goods companies, combining data science and commercial execution on a continental scale.
Leading one of the most ambitious AI agendas in the electricity sector: spearheading the agentification of 16 high NPV back-office processes, designing the Distributor of the Future (DSO) model, and creating the sector's first open innovation platform focused on energy flexibility, with 296 proposals received and 13 countries involved. Sectoral pioneering with measurable results.
He spearheaded the complete redesign of the cash value chain, connecting operational intelligence, technology, and people—from the Intelligent Scale 4.0 to the connected vault that brings banking automation into retail. A public spokesperson for projects modernizing a century-old sector, he is a leading figure in cash logistics in Brazil, combining physical security and digital innovation.
He spearheaded the evolution to a multi-tenant/white-label architecture that opened up new B2B revenue streams—enabling partnerships with major brands in payments, healthcare, and retail—and led the creation of a wellness platform for the 55+ demographic, which won the iF Design Award 2026. A key player in the thesis on technology as an engine for new businesses, his career spans from technical operations to C-level executives.
He leads the development of the generative AI platform that monitors thousands of public sources, interprets external events—weather, traffic, economy—and converts them into operational actions for the stores. He created the data area that supports the project from scratch, forming the team and governance that became the single source of truth for the business. Original pioneering spirit, without known parallel in the national retail sector.
He spearheaded the simultaneous digitization of customers and the sales force of the Brazilian operation of one of the world's largest bottling companies, expanding the customer base by 20% and sales volume by 22%. With experience at Google and Volkswagen, he is a key player in the agenda that converts digital platforms into measurable commercial growth in the country's most widely distributed consumer goods sector.
He led the AI program at AstraZeneca Brazil, the largest operation in Latin America, with over 200 AI agents across 13 business areas. The country became the group's global AI "lighthouse," saving 11,000 hours per year, fostering a strong partnership ecosystem, and achieving AI fluency certifications for 99% of employees—a case study that combines cutting-edge technology with real impact on patients. This reinforces his recognition as a leading technology executive.
He built Carioca Next from scratch, transforming innovation at Carioca Engenharia into a management model. In just 12 months, the program captured 120 ideas, launched 25 pilot projects, completed 8, generated R$ 2.5 million in optimizations, and achieved 12.5% employee engagement, with governance and execution that converted innovation into results.
He created and leads a structured AI literacy ecosystem from the factory floor to executive leadership, and the initiative that applies AI to critical supply chain decisions in Latin America. Winner of the AI & Automation Summit 2025, with a case study published in the business press, he is a leading proponent of the thesis that AI at scale begins with skilled people — culture and optimization working together.
He leads one of the most influential AI ecosystems in the Brazilian public sector, currently encompassing around 45 solutions, including ChatTCU, whose source code has been shared with over 160 national and international organizations, as well as the portal that provides transparency to the Court's AI strategy. He is a key player in an initiative that has become a benchmark, being replicated by administrations at all three levels of government in Brazil and by foreign institutions.
He contributed to the creation of AIRA, a hyperautomation platform developed by his team, which applies generative AI (open-source LLMs, RPA, and RAG) to reimbursement to the SUS (Brazilian Public Health System) — a right of the public treasury confirmed by the STF (Brazilian Supreme Court) that previously depended on a manual process. The solution organizes the recovery of millions of dollars for Pernambuco and is a benchmark in generative AI in public health management. Collective work uniting technology, law, and public finance.
Transformed the digital relationship of the largest Brazilian streaming service with its own architecture of generative AI agents that understand context and solve end-to-end problems, enhancing experience and increasing repeat business. Leads product, engineering, and data teams, with over 300 professionals and over R$300 million in investment, developing platforms that account for over R$15 billion in revenue. A leading player in AI applied to business in digital media.
He spearheaded the creation of a 100% digital debt renegotiation center, using WhatsApp and AI to process hundreds of millions in credit and achieve 30% efficiency in autonomous renegotiations. In customer service, AI agents reduced the average time by 87%, scaling the digital consortium without growing the structure. With a background in large financial institutions, he is a key player in the digitization of an analog product—the consortium—with proven financial results.
She conceived and leads TechLab, the innovation hub of a traditional engineering company, from which the Órion platform was born—a digital twin that applies territorial data, 3D mapping, and AI to Brazilian infrastructure. An affiliated researcher at the MIT Senseable City Lab, she is a key player in bridging the gap between national consulting engineering and the global technological frontier, bringing pioneering spirit to a historically analog sector.
He led the implementation of an AI model for preventing damage to the gas distribution network — advanced machine learning converting operational data into risk anticipation, with a direct impact on the safety of millions of customers. Leading IT, data, and operational excellence at Comgás, the largest piped gas distributor in Latin America, he is a key player in combining AI and critical infrastructure security.
Responsible for managing the technology budget of one of the largest educational groups in the country, with cross-functional operations across 7 business units. Generated millions in OPEX savings. Stabilized revenue growth during the best period of the decade, created product and innovation areas, and developed a Data and AI culture program that trained 80 professionals from various business areas.
Led the Intelligent SDR, an AI-powered lead qualification agent at scale, which tripled enrollment conversion rates during the ENEM exam period and achieved significant results in the segment. Implemented omnichannel strategies for 25 brands and 80 institutions, a pioneering approach in education, with significant gains in Average Handling Time (AHT), Average Talk Time (ATT), and First Call Resolution (FCR), and international recognition for the project. A key player at the intersection of AI, student experience, and commercial results.
He developed, using proprietary AI trained on internal data, a family of five products that covers the entire customer service journey, including ZOE, a generative AI that resolves service requests in fewer than six interactions. A TEDx speaker and trainer of new CIOs, he is a leading figure in the digitalization of a sector where speed and precision define the competition, and is recognized as one of the most innovative CIOs in the country.