Morning 7:50 AM

• Accreditation

Morning 8:10

• Opening

Morning 8:25

Case Panel

• Case Novelis:Digital Twin - Data-driven planning

• Case Study: Smart Fit GroupAI Journey Smart Fit Group: Challenges and Lessons Learned

• Cielo Case Study:SXSW 26 reflected in Cielo's Data and AI strategy.

Mediator:

Bira Padilha

CEO

Fabio Mazelli

Regional IT Director

Wesley Pires

Head of Data & AI

Taiäne Silva

Head of Data Strategy & AI

Morning 9:15

Beyond Digital: The Future of Leadership and Business is Cognitive, Not Digital

• How to measure value and ROI in an AI-augmented workforce

• How to lead a Cognitive Enterprise with a holistic vision.

• Why traditional roles, structures, and mental models fail to survive this transition.

Gustavo Araújo

Co-Founder & CIO

Morning 9:35 AM

Artificial Intelligence for faster and smarter businesses.

• A hands-on journey into how AI can make businesses faster and smarter in this exponential age — culminating in a live strategic conversation with Natura's CDAO, Daniel Marques, about the future of AI, essential leadership skills, and the ethical imperatives that will define the next five years.

Heveliz Feldmann

Head SAP Business AI Solution Advisory

• SPECIAL PARTICIPATION

Daniel Marques

CDAO - Chief Data Officer and AI Officer

Morning 10:20

• Coffee Break & Networking

Morning 10:50

Q&A Panel

• The reality of AI in 2026: anticipating risks and making decisions that leave no room for error.

Mediator:

Bira Padilha

CEO

Fabio Marcolino

VP of Data and Artificial Intelligence

Alain Le Cornec

Head of Data, AI & CRM

Filippo Di Cesare

CEO Latam

Morning 11:30

How IT can hinder AI deployment in organizations.

• The invisible fear of AI

• When governance becomes a bottleneck.

• The new role of leadership and IT

Leandro Siminovich

Emperor

Morning 11:55

Talk

• The impact of Agentic AI on the organizational structure of companies and the pursuit of ROI.

Mediator:

Ricardo Rezende

CMO

Persival Balleste

Artificial Intelligence MBA Professor - POLI-USP and IBMEC, AI Strategist IANIA.AI

Afternoon 12:10

• Lunch & Networking

Afternoon 1:40 PM

Case Panel

• Case Nitro:From the need for automation to Smart Agriculture.

• Leroy Merlin Case:Scaling customer service through AI-powered project budget generation.

• Mondelez Case:GEN AI transforming Market Research

Mediator:

Filipe Santos

Chief AI Officer

Rodrigo Silva

CIO

Paulo Kuniyoshi

Chief Data Officer and AI Officer

Angela Fernandes

Director of Consumer Science

Afternoon 2:30 PM

How AI is being used in real-life crimes:

• Deepfakes for fraud, phishing generated by LLMs, automation of cyberattacks, and what companies need to know to protect themselves and avoid becoming accomplices.

Caio Porto Ferreira

Federal Police Delegate

Afternoon 2:50 PM

What do hackers do that corporations could learn from?

• Less control, more experimentation: how speed, curiosity, and structured improvisation are shaping the next generation of innovation.

Filipe Santos

Chief AI Officer

Afternoon 3:15 PM

Q&A Panel -Integration and coordination of executive leadership: what defines the success or failure of AI.

Mediator:

Bira Padilha

CEO

Gabriel Vernalha

Data, Analytics, AI and Innovation Executive

Daniel Marques

CDAO - Chief Data Officer and AI Officer

Monica Pugliese

Director of AI and Innovation

Afternoon 3:55 PM

IIntelligence, risk, and decision-making:What critical environments teach us about the strategic use of AI.

Mediator:

Filipe Santos

Chief AI Officer

Ismael Menezes

Former CIO of the Federal Police of São Paulo

Afternoon 4:10 PM

• Coffee Break & Networking

Afternoon 4:40 PM

The Dead Internet Era: Artificial Intelligence far beyond the obvious.

• The relentless advancements in AI have already begun to point the way forward for companies and managers. Preparing for and leveraging this transformation requires vision and a tactical plan. Juliano Kimura brings the experience of Big Tech companies and the critical perspective needed by senior managers.

Juliano Kimura

Head of Ecosystem

Afternoon 5:00 PM

Q&A Panel -The role of the technology leader in business strategy — and its evolution in the coming years.

Mediator:

Bira Padilha

CEO

John Alvarenga

Chief Executive Officer of IT, DIGITAL AND DATA

Bruno Gobbet

Head of Data Analytics and AI

Adriano Lima

CISO Latin America

Afternoon 5:40 PM

• What tech leaders would never say about AI in public.

Hidden Speaker

Night 6:00 PM

• Awards ceremony for the TOP 50 Executives of the Year.

• Closing

Evening 6:30 PM

• Cocktail