Morning 7:50 AM

• Accreditation

Morning 8:10

• Opening

Morning 8:35

Success Stories Panel

• BYD Case:BYD and the revolution in the Brazilian automotive sector.

• Samsung Case:AI tools as a lever for performance in marketing.

• Santander Case Study:SMusic and Lady Gaga in Copacabana

Pablo Toledo

Director of Communications and Branding

Lucia Bittar

Director of Mobile Experience Marketing

Guilherme Bernardes

CMO

Morning 9:25 AM

Talk

• A conversation with Karen Kebian, Commercial Director of Estadão.

• Mediator:
Ricardo Rezende

CMO

Karen Kebian

Commercial Director

Morning 9:40 AM

The biggest mistake high-performing sales teams make: Having the data and AI and not using them.

• A real-life example of how we changed the sales behavior of iFood executives and what you can replicate today.

• From spreadsheet to closing: how we train executives to use AI and data as a conversion driver.

• How we transform information into argument with AI at the heart of the business conversation.

• Real and measurable result: a change in behavior that turned into a number, the before and after.

Felipe Rossi

Sales Supervisor

Morning 10:15

• Coffee Break & Networking

Morning 10:45

Q&A Panel - The reality of growth in 2026:How can we grow, generate value, and maintain predictability without compromising energy, margins, and people?

• Mediator:Simone Bervig

Marketing Director

Luciana Soares

Marketing Director

Caroline Pelegrini

Global Marketing Manager - Dietary Supplement Solutions

Luiz Barreto Bineto

Head of Commercial Strategy

Morning 11:25

How AI Will Drive Sales and Marketing 7.0

• When decisions, journeys, and growth cease to be designed by campaigns and begin to emerge from intelligent systems in continuous operation.

Filipe Santos

Chief AI Officer

Morning 11:50

Talk

• From sell-in to sell-out:How to transform brand strategy into results in the channel.

• Mediator:
Filipe Santos

Chief AI Officer

Priscilla Simon

Commercial and Trade Marketing Director, Shoes and Bags

Afternoon 12:05

• Lunch & Networking

Afternoon 1:35 PM

Success Stories Panel

• MARY KAY CASE:When Purpose Becomes Action: The Power of the Mary Kay Community in ESG Strategy.

• MAGALU CASE:From E-commerce and Mobile Commerce to AI Commerce.

• CARREFOUR GROUP CASE STUDY:How Carrefour transformed massive reach into +14.5% growth on Black Friday.

Maria Victoria Gallo

VP Marketing

Felipe Cohen

CMO

Julio Alves

CMO

Afternoon 2:25 PM

Beyond Digital:The Future of Leadership and Business is Cognitive, Not Digital.

• How to measure value and ROI in an AI-augmented workforce

• How to lead a Cognitive Enterprise with a holistic vision.

• Why traditional roles, structures, and mental models fail to survive this transition.

Gustavo Araújo

Co-Founder & CIO

Afternoon 2:50 PM

Q&A Panel - How to navigate the transformations that AI is generating in Sales and Marketing:leadership, preparation, and priority

• Mediator:Simone Bervig

Marketing Director

Brian Kleiman

Senior Marketing Director

Ana Moises

Sales Director - Marketing Solutions Latam

John Paul Del Nero

Commercial Head of Data Analytics

Afternoon 3:30 PM

Talk

• Growing profitably:what A financial perspective teaches about sales, pricing, and margins.

• Mediator:
Filipe Santos

Chief AI Officer

Rafael Cunha

Sales and Execution Director

Afternoon 3:45 PM

• Coffee Break & Networking

Afternoon 4:15 PM

Learning Cases Panel:

• DANONE CASEThe Illusion of Exponential Growth: When Ambition Exceeds the Ability to Execute.

• NATURA CASE- Changing course under pressure: what the integration between Avon and Natura taught about decision-making, scale, and business impact.

• NOKIA CASE:Highly complex negotiations: Strategic paths and shortcuts to achieving success in negotiation.

Carlos Ney Kailer

Sales Director

Cida Franco

Director of Commercial Innovation Latam

Emerson Pelizzon

Sales Director

Afternoon 5:05 PM

Q&A PanelHow to design strategies in complex markets

• Mediator:
Filipe Santos

Chief AI Officer

Felipe De La Rosa

Head of Campaigns and Brand Experience

Juliana Moreti

Director of Trade Marketing, Shopper and Merchandising

Claudia Vilhena

VP Marketing and Sales

Afternoon 5:45 PM

THE Dead Internet Era: Artificial Intelligence far beyond the obvious.

• The relentless advances in AI have already begun to point the way forward for companies and managers. Preparing for and leveraging this transformation requires vision and a tactical plan. Juliano Kimura brings the experience of Big Tech companies and the critical perspective needed by top managers.

Juliano Kimura

Head of Ecosystem

Afternoon 6:10 PM

• Awards ceremony for the TOP 50 Executives of the Year.

Evening 6:30 PM

• Closing