24/03 • 2026
WTC São Paulo
7th Experience is pleased to announce the 2026 edition of the TOP 50 Outstanding Executives in Sales and Marketing — a curated recognition of leaders who are redefining commercial strategies, driving innovation, and generating real impact on their companies and the market.
The program aims to identify and honor executives who have led strategic transformations, increased commercial efficiency, and innovated in the way they attract, engage, and convert customers. These are leaders who foster sustainable growth, promote intelligent automation, and elevate the performance of their teams and businesses.
Our curation process analyzes significant achievements, business impact, applied innovation, leadership, and contribution to industry advancement. We seek to highlight executives who not only elevate their organizations but also inspire the market with new approaches and high-impact solutions.
The program does not reward public prominence nor is it based on subjective analyses. Selection is conducted based on measurable results, proven deliverables, the complexity of the challenges faced, and the influence exerted on the sector's agenda.
Voting closed on March 13th. Official announcement during the TOP 50 Ceremony.
Leaders who expand their impact within organizations evolve and drive strategies that generate exponential growth.
Executives who keep up with consumer changes and lead transformations, shaping trends and influencing strategic decisions.
Professionals who translate strategies into results, such as predictable revenue growth, process optimization, and customer loyalty.
Executives who build high-performing teams and prepare the next generation of professionals for a digital and data-driven environment.
Leaders who challenge the conventional, test new approaches, explore automation, personalization, and new acquisition and retention models.
Senior executive with over 10 years of experience in Marketing and Commercial Strategy, with a solid track record at Ambev/AB InBev in local, regional, and global positions.
Currently, as Global Director of Marketing & Trade, I lead the building and international expansion of iconic brands in over 100 countries, driving sustainable growth, portfolio innovation, and 360° execution of global campaigns.
Previously, as Commercial Director in Brazil, I led the growth of the Ready-to-Drink and Wine categories, delivering consistent double-digit increases in volume and market share.
Alessandra Souza has over 20 years of experience in the marketing sector and joined Peugeot in 2000, where she held various strategic roles throughout her career, including the position of Marketing Director in 2019.
In 2021, she took on the role of Head of Experience & Digital at Stellantis for South America, and the following year she was appointed Global Director of Digital & Experience for the Fiat brand, based in Italy.
In early 2025, she returned to Brazil to assume the position of Head of Marketing & Brand Communication for Stellantis in South America.
Alexandre Muller is a sales executive with over 20 years of experience in leading FMCG (Fast Moving Consumer Goods) companies, focused on business transformation, accelerating results, and developing talent.
With the conviction that the right people make all the difference, he built his career in strategic positions at AMBEV, Philip Morris, and PepsiCo, and is currently the Sales Director at The Magnum Ice Cream Company, where he leads the commercial market for brands such as Kibon and Magnum, combining impeccable execution, innovation, and the formation of high-performance teams.
Executive with over 20 years of experience in Marketing and Sales, with a solid track record in large companies such as TV Globo, Domino’s Pizza, Bob’s and Pizza Hut, Milky Moo, as well as extensive experience in franchise networks.
She holds a degree in Communication, a postgraduate degree in Business Communication, an MBA in Marketing, a specialization in Brand and Product Management, a specialization in Economics from FGV (Fundação Getúlio Vargas), and a period of academic development in Cambridge.
Recognized for positive leadership, team management, strategic vision, innovation, and results-oriented approach.
André Britto is the CMO of Bauducco and leads the rebranding that has propelled the brand up 14 positions in the Brandlovers ranking, making it the 7th most loved brand in Brazil and the leader in food.
He is recognized as one of the best CMOs in the country by Forbes (2025) and InfoMoney (2024 and 2025).
He has over 20 years of experience in marketing, having worked at companies such as Danone, Mondelez, and BRF. He holds a degree in Business Administration from USP, an Executive MBA from FDC, and completed a specialization in Business at the Kellogg School of Management.
A professional with 28 years of experience in the field of education, promoting the development of children and young people. Led projects in educational technology, educational assessment, and teacher training.
For the past 11 years, he has built a career in the corporate sector, working for large companies in the industry.
Currently an Executive at Somos Educação, focused on generating impact through strategic solutions, collaboration, and tangible results.
André Svartman is a senior executive with a solid track record in strategy, innovation, and marketing, working on the transformation of high-impact brands and businesses.
Currently CMO at adidas, she has previously led strategic initiatives at global companies such asWalmartandUnileverCombining analytical vision, process-driven creativity, and robust methodologies to generate consistent results.
His corporate experience of over two decades is complemented by an entrepreneurial mindset and a passion for theory, studies, and applied science, always seeking to integrate agility, data, and strategic thinking to drive sustainable growth and innovation.
Executive with over 20 years of experience in Marketing, Communication, CX, and Innovation, leading transformations in large Brazilian and multinational companies. She has worked in sectors such as aviation, education, beauty, consumer goods, and healthcare, with a strong track record of accelerating performance, strengthening brand equity, and managing reputation.
She was the Marketing and Customer Experience Director at Azul Linhas Aéreas, leading branding, communication, digital strategy, CRM, performance, and CX operations for over 20 million passengers. She led national campaigns, loyalty programs, revenue and reputation initiatives, and also served on the company's Crisis Committee and Chapter 11.
At SEB Group / Maple Bear, she led the growth and differentiation strategy of the largest network of bilingual schools in the country, boosting NPS, franchise expansion, and the development of premium educational products.
He has accumulated extensive experience at Coty, NIVEA, Sanofi, Nestlé, and Reckitt, holding director positions in highly competitive categories, delivering sustainable growth, impactful launches, innovation, and relevant socio-environmental projects.
With a degree from ESPM and specializations in consumer behavior, growth, branding, ESG, innovation, and AI for leaders, she also has international experience and volunteer work at the COB (Brazilian Olympic Committee) during the Paris 2024 Olympic Games.
Recognized for her human-centered leadership style, integrated strategic vision, and ability to translate purpose into results, she brings a solid background to advice on topics such as strategy, marketing, reputation, CX, innovation, business expansion, and organizational transformation.
With a degree in Food Engineering, an MBA in Marketing from ESPM, and an EMBA from Business School São Paulo, Bruna Fausto has over 25 years of experience and a solid career in marketing, products, innovation, and operations at Brazilian and global companies.
The executive has experience working for major companies in the food, retail, franchise, beverage, hygiene, and pharmaceutical sectors, including Pizza Hut, KFC, The HEINEKEN Company, and Reckitt Benckiser.
Marketing Director, brand strategist and branding specialist, with a track record marked by building relevant brands, results-oriented marketing management and developing high-performance teams.
Currently, he serves as Marketing Director at Ortobom, the largest brand in the sector in Latin America, where he leads the structuring of an integrated marketing strategy, connecting branding, performance, CRM, content, media, trade marketing, and consumer experience.
Their performance is guided by a long-term strategic vision, focusing on generating value for the brand, sustainable growth, and a direct impact on business results.
Throughout his career, Bruno has accumulated experience in various areas of marketing and sales, moving seamlessly between strategy, management, brand positioning, and execution.
He is recognized for his ability to transform complex challenges into clear narratives, efficient strategies, and consistent brand movements.
In addition to his corporate work, Bruno also develops strategic consulting and positioning projects, supporting companies, leaders, and executives in building strong, relevant brands that are connected to their purpose, market, and consumers.
His career is marked by a combination of strategic vision, brand sensitivity, management discipline, and a deep understanding of consumer behavior, which positions him as a benchmark in the Marketing and Sales ecosystem in Brazil.
A professional with over 15 years of experience in marketing and brand strategy, responsible for brand management, communication, and branding at Grupo Tigre.
With a degree in Journalism and a postgraduate degree in Marketing, she began her career at L’Oréal Brazil and built a solid track record in strengthening brands on a global scale, focusing on data-driven decisions, robust planning, and measurable results.
During her 12 years at Natura as Global Marketing Manager and Product Owner, she led cross-functional teams and complex projects, contributing to the growth and consolidation of brands through innovation, strategic communication, and well-defined OKRs.
What sets it apart is its emphasis on people – whether they are end consumers or team members – as a central element in creating relevant brands that are culturally connected to the markets in which they operate.
Carlos Ney Kailer, Commercial Director for Pharmaceutical & Hospital Retail, with over 20 years of experience in multinational companies, transforming strategies into real results and leading channels with significant revenue and market share.
Leads high-performance teams, structuring business plans, unifying operations, and integrating strategies for sustainable and profitable growth.
Expertise in GTM, RGM, and JBP to drive negotiations with pharma networks, hospitals, and public bodies – balancing margins, innovation (Health Hub, Retail Media, Digital), and strategic partnerships to position brands as protagonists, creating value through execution and impactful leadership.
Carolina Riotto has over 20 years of experience in marketing in the consumer goods industry, 18 of which were spent at Unilever, where she worked in different categories and markets in Latin America, Southeast Asia — in Singapore — and Europe, in the United Kingdom.
Passionate about communication and leading authentic transformations, Carolina works to build contemporary brands capable of creating genuine connections with consumers and acting with environmental and social responsibility. People's behavior and cultural trends are her main compass, always with the consumer at the center of the strategy.
At Unilever Foods, she leads the innovation and communication strategy for Latin America, with teams dedicated to redefining a portfolio of century-old brands to keep them relevant, vibrant, and culturally connected to consumers. These brands include Hellmann’s, Knorr, Arisco, Maizena, and Mãe Terra, which are present in thousands of homes.
Throughout her career, Carolina has experienced the positive impact of diverse perspectives on team performance. She sees leadership as a commitment to inclusive, safe, and collaborative environments to foster creativity and performance.
Executive with over 25 years of experience focused on strategic business performance through marketing, data, growth, and digital transformation, always driven by results and solid deliverables.
Experience includes working at companies such as Itaú, Makro, Sam’s Club, and Carrefour, and currently serving as Vice President of Marketing, Sales, and Growth at Bold Hospitality Company, owner of the Outback, Abbraccio, and Aussie brands in Brazil.
Daniela is a strategy, marketing, and growth executive with over 17 years of experience in the packaging industry, having held senior leadership positions in global companies in Latin America.
Possesses strong expertise in business development, commercial strategy, strategic account management, and operational excellence, with a consistent track record of sustainable revenue growth and profitability.
Recognized for her ability to navigate complex and volatile environments, Daniela combines strategic vision, customer focus, and disciplined execution to generate impact on both the top and bottom lines.
Their work is characterized by building long-term strategic relationships, leveraging innovation and sustainability as drivers of value for clients and stakeholders.
With solid experience in managing diverse, high-performing teams in global matrix organizations, she is a collaborative leader, focused on results and people development.
A veteran of the United States Army, she brings a structured, resilient, and continuously improving approach.
Daniela holds a degree in International Business and Business Administration from Florida International University and an Executive MBA in Strategic and Economic Management from Fundação Getulio Vargas.
Fluent in English, Spanish, and Portuguese, she works naturally in multicultural and international contexts.
Father of Isa and Theo, husband of Adriana, Corinthians fan. With over 20 years of experience in retail, having worked in vital areas such as Sales, Exclusive Brands, and Operations. Commercially, with experience in all grocery categories and with experience in both Perishables and Non-Food items through operations.
Operationally experienced in proximity formats, with 2 years managing the commercial strategies of the Mini Extra, Minuto Pão de Açúcar, and PA Adega brands, and active participation in the turnaround of the Extra Hiper brand, transforming it into a wholesale model and subsequently transitioning the stores to ASSAI.
Analytical skills, people management, and the ability to quickly transform ideas into action are the strengths we face in overcoming the challenges that arise daily.
During this period, he also had experiences parallel to his work as a Football Coach at the NGO Futebol de Rua in Heliópolis in mid-2012/2013, and also as the owner of an advertising agency between 2021 and 2024.
Marketing Director at Hyundai Motor Brazil. With over 18 years of experience in the automotive industry, Ebru has built a solid career in countries such as Turkey, Germany, and especially Brazil, where she held leadership positions in the automotive sector for 15 years.
Throughout his career, he led projects in Digital Transformation, Customer Experience, Marketing, and Diversity, becoming a benchmark in the sector.
Born in Turkey and a graduate in Business Administration from Marmara University in Istanbul, Ebru holds a specialization in Leadership from ESMT Berlin, Germany, a postgraduate degree in Marketing from the University of São Paulo (USP), and courses in Innovation and Artificial Intelligence from MIT in the United States.
With a leadership style focused on closeness, collaboration, and empowerment, she worked with high-performing, diverse teams aligned around purpose, excellence in execution, and measurable results.
Ebru has a proven track record in AI-driven and data-driven marketing initiatives, using advanced analytics, CRM, and automation to create personalized and individualized communication at scale.
A proponent of customer-centric approaches, she possesses extensive experience in modeling complete customer journeys, integrating online/offline touchpoints, and transforming customer demands into marketing and business strategies.
Among her main professional guidelines, the executive's vision of Marketing as the bridge between purpose, technology, and emotion, creating memorable experiences that authentically connect brands and people.
Executive with over 15 years of experience in leadership positions in the public and private sectors. Currently, Commercial and Marketing Director at Eternit S/A, one of the leading brands in the construction materials segment in Brazil.
An economist and public administrator by training, with an MBA in Business Management from IBMEC. A CCX Certified CX Practitioner by Bain & Company.
Speaker and ambassador for the Customer Experience (CX) movement in Brazil. He developed award-winning initiatives at Iguá Saneamento S/A and in Social Education at Fundação Dom Cabral (FDC).
Edno Passos has over 15 years of experience in multinational companies, working in Marketing, Sales and Channel Development in the automotive and energy sectors.
Today, he leads Michelin's Regional Trade Marketing, coordinating initiatives that connect strategic vision, field execution, and value creation for customers and partners.
What sets you apart?It transforms the invisible into influence, and strategy into concrete action.
Senior executive with a solid track record in strategy, marketing, product, and digital transformation, holding leadership positions in the tourism, retail, and service sectors. Throughout his career, he has distinguished himself by leading strategic projects focused on sustainable growth, brand strengthening, and expansion of sales channels, with a strong results orientation.
With extensive experience in managing franchise networks and omnichannel models, Belan led initiatives integrating physical and digital channels, developing new products, and enhancing the customer experience, contributing to operational efficiency gains, increased competitiveness, and value creation for partners and consumers.
Their work also includes projects related to innovation, technology, and the strategic use of data, focusing on the application of automation and artificial intelligence to support business decisions, optimize processes, and enhance the personalization of the customer journey.
Simultaneously, he participates in strategic discussions related to corporate governance, new business models, and market consolidation movements.
Marketing professional with over 16 years of experience, leading strategies, campaigns, and brand positioning that connect culture, creativity, and performance.
I built part of my career at Diageo, where I managed brands such as Smirnoff, Tanqueray, and Johnnie Walker, leading launches and initiatives that redefined categories.
At Nubank, I lead the strategy and execution of brand campaigns and experiences, coordinating multidisciplinary teams and high-impact marketing projects in a company that is continuously redefining the financial sector.
Executive with over 15 years of experience in the pharmaceutical and healthcare sector, with a solid track record in sales, marketing, international business, and the development of strategic partnerships. Currently, I lead Eurofarma's global pharmaceutical outsourcing strategy (CMO), being responsible for the growth, profitability, and international expansion of the business across all of the company's industrial plants in Latin America.
Throughout my career, I have built a focus on generating sustainable value, leading complex projects, negotiating strategic contracts with multinational corporations and major regional players, and connecting commercial, technical, and operational areas to ensure excellence in execution, quality, and customer satisfaction.
I have extensive experience in pricing, margins, economic feasibility studies, technology transfer, new product development and launch, as well as a strong track record in portfolio optimization and industrial efficiency improvement. My background is built in both the pharmaceutical environment and the machinery, automation, and engineering industries, which provides me with an integrated view of business, operations, and technology.
My professional mission is to expand Eurofarma's international presence, accelerate new business, strengthen high-value partnerships, and contribute to competitive, efficient, and results-oriented growth.
Senior executive with over 20 years of experience in Retail, Franchising, Digital Products, Technology, CX and Omnichannel strategies, with full P&L leadership in global brands such as Natura &Co, Nestlé (CRM Group), C&A and B2W. Former CEO of CRM Group, where he led the duplication of the business under Advent and its sale to Nestlé in 2024.
Recognized for building scalable omnichannel strategies that connect the physical and digital worlds to accelerate growth and enhance customer experience.
Senior Sales Director at Databricks in Latin America. He has previously worked at Zoom, Zendesk, and Salesforce. He is also the founder of Vamos Subir, a social startup that helps young people at the beginning of their careers achieve greater success by changing attitudes and behaviors.
In 2021, Flavio was named one of Forbes' Under 30, a list that recognizes the most brilliant entrepreneurs under 30 who are revolutionizing business and transforming the world through their dedication and focus on social impact.
Automotive executive with a solid 25-year track record, working in sales and engineering at leading multinational companies such as Norsk Hydro, Valeo, and TMD Friction.
and Tecumseh.
Specialist in complex national and international negotiations, business development, and strategic relationship management with automakers and
automotive systems integrators.
In addition to his corporate career, he teaches Negotiation and Decision Making in the International MBA, International Executive MBA, and other programs.
C-Level Preparation Program from the renowned FIA Business School.
He is also the founder and CEO of Valoren Academia Corporativa, a company dedicated to...
Training in negotiation and sales for high-performing organizations.
His education includes a degree in Mechanical Production Engineering from USP, an MBA in Commercial Management from FGV, a Professional Master's degree in Business Management from FIA Business School, as well as extension courses at various institutions.
Prestigious institutions such as Unicamp, Ibmec, FGV, CEDEP (France), Emeritus/Sloan MIT, and Stanford Graduate School of Business.
Married to Dr. Fabiola Fumagalli, he is passionate about sports and books. He participated in...
Having participated in numerous competitions, including three marathons, he maintains a disciplined routine of training and reading, reflecting his continued dedication to personal development and
professional.
As CMO of Santander Bank, he was responsible for launching the brand's new positioning in Brazil, "It Starts Now," and also led the strategy for Santander Bank's participation in Lady Gaga's show in Copacabana.
He graduated from ESPM, specializing in Digital Marketing in England. He has over 20 years of experience in Marketing and Communication, having worked for 5 years at Google, and as Business Director at major agencies in Brazil such as DPZ, DM9 and Leo Burnett, and in London at CPB.
He holds a degree in Computer Electronics Engineering from FEI and a postgraduate degree in Business Management from FGV.
With over 20 years of experience in data and telecommunications technologies, he has built a career marked by leading strategic sales and business initiatives based on innovation, analytics, and a data-driven culture.
Leading the Data Analytics sales area at Claro Empresas, she drives business evolution and accelerates the adoption of data intelligence in the corporate market, boosting results and high-impact transformations for large organizations.
My purpose is clear: to generate a positive impact on business and people's lives. Today I serve as CMO of Carrefour & Sam’s Club, leading Marketing, CRM, Membership, Market Intelligence and the Drugstore Business Unit, always focused on uniting strategy, execution and social impact.
Throughout my more than 15-year career, I have led highly significant turnaround and merger projects in the Brazilian retail sector. These include initiatives such as "No Pricing" in Rio Grande do Sul, which strengthened the brand's reputation during a critical period, and transformations in large operations (Carrefour, Grupo BIG, Payot) that generated positive brand recall, greater efficiency, and sustainable margins.
I am recognized for my ability to translate complex issues into practical solutions, connecting people and leading teams in challenging scenarios. My approach combines clear communication, market insight that anticipates trends, and the necessary humanity to engage teams and transform results into inspiring stories.
After years working behind the scenes, I took on the challenge of giving more visibility to my career path, expanding my leadership role both inside and outside organizations. I have invested in leadership development and innovation, always with the trademark of "getting things done".
With a track record built on people and relationships, the company works by connecting Sales, Marketing, and Customer Experience to transform customer journeys into concrete business results.
It has a strong track record in integrating strategy, data, and operations, always focusing on sustainable growth, customer loyalty, and generating value for the brand.
Executive with over 20 years of experience in Marketing, Sales, Customer Experience, and Growth, recognized for leading strategies that generate consistent growth, commercial efficiency, and brand strengthening. Currently, he serves as Vice President of Growth, Marketing, Sales, and Customer Experience at Cruzeiro do Sul Educação, responsible for the company's revenue growth and student success.
Throughout his career, he led high-performance teams, structured metrics-driven operations, and led transformation projects with a direct impact on revenue, conversion, retention, and profitability. He worked at companies such as Apple, TIM, COGNA, and GVT, accumulating relevant experience in highly competitive and performance-oriented environments.
With a background in Economics, Leonardo stands out for combining strategic vision, disciplined execution, and a focus on results, always paying attention to customer experience and sustainable growth.
His leadership is characterized by the ability to transform strategy into concrete results, connecting people, processes, and performance to deliver value to the business.
Luciana Leite is a senior executive in Marketing, Communications, and ESG, with over 25 years of experience leading reputation strategies, brand positioning, and 360º marketing in complex and highly regulated markets. In recent years, in a challenging context for the wind energy sector in Latin America—marked by investment contraction, pressure on margins, and high regulatory volatility—she has worked directly on protecting corporate reputation, strengthening stakeholder trust, and connecting brand, ESG, and business objectives, ensuring consistent positioning even during adverse market cycles.
Currently, she is the Brand, MarComm & ESG Strategist Officer for Vestas in Latin America, where she leads integrated go-to-market strategies, thought leadership, and B2B demand generation, connecting marketing, communications, ESG, and business areas to support sustainable growth and regional expansion.
Throughout his career, he has worked at companies such as Ericsson, Thomson Reuters, Shire/Takeda, and Johnson & Johnson, leading multi-million dollar P&Ls and high-impact initiatives in branding and strategic communication.
She is the creator of Metonymy Strategy, a proprietary methodology focused on positioning brands as category leaders in the B2B environment, connecting narrative, reputation, and business performance.
I am passionate about leading brand transformations, innovation, and communication. I have developed projects that connect people's behavior with market trends, aiming to drive business growth.
At the same time, I have come to believe in the power of industries to create a positive impact on society and the environment.
I am motivated by challenges and by working with multifunctional teams.
Executive with integrated experience in Marketing, Revenue Management, and Commercial Strategy, recognized for connecting brand positioning, portfolio architecture, and go-to-market execution with a focus on sustainable growth and profitability.
With solid experience in Marketing and Commercial Strategy, he led Pricing and Trade Terms projects and data-driven initiatives to capture value in different business areas.
Throughout his career, he participated in strategic moves to expand his business and portfolio, enter new categories, and manage joint ventures, mergers and acquisitions, and integrate relevant brands in strategic markets, contributing to accelerating synergies and strengthening market competitiveness.
Luiz Bortolli is a senior executive with a strong background in strategy, sales, and business development in the automotive sector, possessing international experience and solid exposure to contexts of transformation and growth. His distinguishing feature lies in his ability to work from strategic conception to field execution, connecting long-term vision to concrete results.
In recent years, he has been directly involved from the outset in building and consolidating Geely's operations in Brazil, in a joint venture model with Renault. He worked on defining the business model, governance, and strategic planning, as well as actively participating in the commercial front, including commercial policy, dealer relations, and the opening of the store network in the country.
Throughout his career, Luiz has built a reputation as a leader capable of operating in complex and multicultural environments, aligning multiple stakeholders, and transforming strategic challenges into practical and actionable decisions. His work is recognized for its combination of discipline, agility, and focus on generating sustainable value.
A chemical engineer with an Executive MBA from FGV, he possesses a global profile, fluent communication in four languages, and a track record marked by groundbreaking and high-impact projects in the Brazilian market.
C-Level Executive with over 20 years of experience in the B2B raw materials market for industry.
He serves as Sales and Marketing Director at Química Anastacio, the largest chemical distributor in Brazil and the 5th largest in Latin America.
Career built in leading national and multinational companies, standing out in leading business transformations, building high-performance teams, and achieving sustainable growth in competitive environments.
Mariana Freire Rhormens is a marketing leader with over 22 years of experience in building iconic brands and achieving sustainable business growth.
With experience at major multinational companies and a remarkable track record leading Havaianas, he combines strategic vision, consistent execution, and people-oriented leadership to transform brands into platforms of cultural and commercial value.
National Director of Digital Marketing and Sales, creator and strategist of the MedSênior brand, one of the leading healthcare companies in Brazil.
A native of Espírito Santo, he is a university professor, musician in his spare time, speaker, and mentor for Agetechs, fostering a market that generates R$1.6 trillion. Host of the "Bem Envelhecer" (Aging Well) podcast, he is passionate about marketing and innovation for longevity.
Web Marketing Manager at Ânima Educação, where she leads a multidisciplinary team of over 40 professionals and is responsible for the maintenance, development, and evolution of the company's digital products, always focusing on innovation and user experience.
With over 13 years of experience in data analysis, team and project management, he works strategically with different areas and partners to ensure digital solutions aligned with business objectives and the best user journey.
She holds a degree in Biomedical Engineering from the Federal University of ABC and a postgraduate degree in Business Management and Entrepreneurship from Saint Paul Business School.
She began her career as a trainee at Air Liquide Brazil, where she progressed to the positions of Market Specialist, Product Specialist, and later, Medical Operations Coordinator, leading the maintenance and distribution of medical equipment throughout Brazil. She also worked as Operations Coordinator at Aon, where she was responsible for managing health and dental benefits.
At Ânima Educação, she began her career as a Web Marketing Coordinator, progressing to her current position as Manager.
Pablo Toledo is a Marketing, Branding and Communications executive with a strong background in brand building, narrative strategy and corporate positioning.
As Director of Branding & Communications at BYD Brazil, he leads initiatives that transform the perception of an automotive electrification company into a symbol of technology, sustainability, and desirability in the Brazilian market, integrating data, storytelling, and strategic vision to drive growth and engagement.
Her career is also marked by her ability to connect purpose, culture, and impact through effective communication and brand positioning.
A professional with over 20 years of experience in marketing, branding, digital transformation, and innovation, with a proven track record of leadership in renowned global companies such as Whirlpool, Samsung, IBM, and FCA. My career is marked by significant results and innovative initiatives that have driven the growth and transformation of organizations.
At Whirlpool, as Director of Marketing, Branding, Digital and Innovation, I led the rebranding of Brastemp, resulting in a 5 percentage point increase in preference per quarter. I developed and launched over 30 new products, responsible for more than 50% of revenue in less than a year. I implemented digital strategies that tripled engagement on social media and increased conversion on product pages by 30%.
At Samsung, as Director of Marketing and Communications, I revised the e-commerce strategy, increasing online sales from 20 to 150 units per day in six months. I implemented a new communication strategy that resulted in Top of Mind awards in the TV and innovation categories. I optimized processes, reducing production and media costs by 30%.
At IBM, I led digital transformation initiatives for Fortune 500 companies, developing innovative projects such as the Volkswagen Cognitive Manual – Virtus Connected Car with Watson, the first artificial intelligence project in the automotive industry.
At FCA, I was responsible for the digital transformation of brands such as Fiat, Jeep, and Chrysler, implementing innovative strategies and leading the successful launch of the Jeep brand in Brazil and Latin America. I managed an annual budget of R$300 million and led multicultural teams throughout the region.
My background includes a Master's degree in Marketing and Strategy, an MBA in Marketing from FGV, and certifications in Artificial Intelligence and Digital Marketing Strategies. I am fluent in Portuguese, English, and Italian, with an intermediate level of Spanish. Furthermore, I have several internationally awarded projects, including recognition from Professor Kotler and Top of Mind awards from Samsung.
My approach is a fusion of strategic vision, innovation, and data analysis. I align marketing with corporate strategy to drive business competitiveness. I transform challenges into opportunities, convert data into insights, and transform brands into market leaders. My commitment is to deliver exceptional results that not only meet but exceed expectations, constantly redefining the standards of excellence in marketing.
With an upward trajectory in retail, it has been operating for over 29 years in diverse areas, business models, and companies, including large economic groups, companies acquired/invested in by investment funds, and family businesses.
Since 2014, she has managed the P&L and has established herself in the market with a focus on the consumer and significant results in the development of people and the business.
Over the past 6 years, it has consolidated the Natura group's retail business with growth results well above the market average, with a significant increase in productivity per square meter, a number of stores currently exceeding 1,000, Avon's entry into the retail market, as well as increased profitability and return on investment.
A leading executive in the advertising industry, currently holding the position of Head of Hypera Pharma's in-house agency, in the role of Director of Communication and Brand Strategy.
With a strategic vision focused on modernizing marketing operations, he leads the definition of multidisciplinary objectives and challenges for the structure of one of the largest pharmaceutical companies in Brazil.
His recent work stands out for his pioneering role in implementing Artificial Intelligence and in the structural reorganization of creative and operational processes. Under his management since last year, Hypera Pharma's in-house agency has focused on integrating technology and data to optimize the company's communication journey.
Executive with an international background in Spirits, driven by transforming businesses and developing people.
Former CFO and now head of Sales & Trade On Premise at Campari, he combined finance, strategy, and commercial execution to modernize business models, strengthen brands, and accelerate growth in a sustainable way.
Recognized for his approachable leadership, integrated vision, and focus on inspiring teams to evolve, he has a track record of successful projects that have led him to different positions and geographical locations within his more than 10 years at Campari Group.
Executive with a solid career developed in E-Commerce Management, holding C-Level positions in national and multinational companies in the cosmetics, services, retail and advertising sectors.
Strategic structuring and direction of large-scale e-commerce operations in Brazil, Argentina, Chile, Colombia, Peru, and Mexico, encompassing digital marketing, analytics and business intelligence, growth, customer experience, commercial management and planning, CRM, traffic generation, and digital products, leading high-performance global teams.
Expertise in transforming analog businesses into digital businesses.
Responsibility for the P&L of channel operations.
Establishing corporate policies, goals, and commercial and marketing strategies, effectively contributing to exponential revenue growth and business expansion.
Presentation of results to external shareholders.
Lecturer in the MBA in Marketing at ESPM, teaching subjects such as Digital Marketing: Growth, Product and Innovation, CRM, and Agile Methodologies.
Speaker at relevant events such as the E-Commerce Forum and renowned institutions like FGV and Amcham.
Strategic, assertive, and relational profile, with a strong results orientation and analytical skills, problem-solving abilities, critical thinking, systems thinking, and leadership, focused on improving organizational performance.
Responsible for the corporate governance of e-commerce platforms (Salesforce and Oracle Commerce) and the data ecosystem (Databricks, Tableau, and Google Analytics).
I am a Senior Business Development Manager at Grupo GPS (the largest workforce company in Brazil, currently with over 200,000 employees). I am responsible for acquiring new clients and developing logistics projects. Currently, Grupo GPS has 53 companies, and 4 of them provide logistics services to clients: In-Haus, Loghis, Motus, and Wrapper.
I serve all clients by presenting a customized proposal model, ranging from labor-only to a full-service model.
I hold a Bachelor's degree in Accounting, a Postgraduate degree in Supply Chain, Project Management, and Market Intelligence. My entire career has been in Logistics, previously working in operations and now in sales for over 5 years.
I am a business executive with over 15 years of experience in strategic leadership positions in Marketing, Sales, and Channel Development, with a career built in leading multinational companies such as Pirelli, Michelin, and Bunge.
Currently, I am a Director at Pirelli, leading operations throughout Latin America.
I envision being recognized for my vision, which I believe to be innovative, and my ability to transform strategies into sustainable growth. As such, I have been a key player in complex projects involving industrial expansion, channel restructuring, sales digitization, and the strengthening of premium brands.
Under my leadership, Pirelli achieved over 70% market share in the premium motorcycle tire segment, consolidating the company as the absolute leader in the category.
With a strong focus on data, market, and consumers, I built and implemented groundbreaking sales service models, including omnichannel strategies, proprietary e-commerce, new distribution formats, and value propositions that expanded reach, profitability, and competitiveness.
My approach combines strategic depth with practical execution, always focused on performance, innovation, and value creation.
I hold a degree in International Relations and a postgraduate degree in Marketing Management from ESPM. I have a global profile, fluency in multiple languages, and experience in multicultural environments. I also actively sponsor and support diversity and inclusion initiatives, believing that innovation and high performance go hand in hand with a strong organizational culture.
With a degree in Social Communication and a postgraduate degree in Marketing, she has over 23 years of market experience, the last 17 of which have been focused on the beauty and consumer goods segment, across various categories, and working in Brazil, Latin America, and France.
He has a strong track record in category management, branding, and innovation.
He built high-performing, cross-functional teams, worked in different business models (direct sales, retail, and e-commerce), and led projects that integrated brand building, performance, and customer experience.
Currently, as Global Director of Marketing and Innovation at Hinode Group, she leads the brand repositioning, projects to generate value for the stakeholder chain, and the strengthening of the brand's digital presence through community building.
Originally from Belo Horizonte, Minas Gerais, and an engineer by training, Tatiana combines calculations with creativity in her marketing career.
With postgraduate degrees in Finance and Marketing, an Executive MBA from Fundação Dom Cabral, and experience at London Business School and HEC Paris, she has accumulated over 20 years of experience with well-known brands — Oi, Claro, Vivo, Red Bull, Cogna, and now Localiza, where she has been for almost 8 years and has been a key player in important company initiatives. These include the rebranding of the Localiza brand, the creation of the Localiza Meoo and Zarp brands, and the creation of Maloca73, the in-house agency currently responsible for the group's communication and award-winning campaigns.
Under her leadership, Localiza entered the top 10 most valuable brands in Brazil, according to Kantar/BrandZ, Interbrand and Brand Finance/Exame, began the internationalization of the brand with its first own operation in Mexico, and has been evolving more and more each day in measuring results and applying creative effectiveness models, connecting what she has believed in since becoming an engineer in marketing: science and art are an unbeatable duo for the growth of organizations.
In addition to her executive role, Tatiana also dedicates part of her time to mentoring women in leadership positions, helping to pave the way for greater diversity and inclusion in the business world.
Vagner Nogueira has been a marketing and sales executive for 34 years in the pharmaceutical and healthcare industries, serving as director and/or vice president of leading companies in this segment. Throughout this journey, he has led projects focused on expansion, commercial innovation, and the structuring of business models geared towards sustainable growth.
Currently, I am the manager of Gbio Farmacêutica, a business unit dedicated to ophthalmology, literally created from scratch. Beyond the numbers, I developed backup plans for my position in all the companies where I worked (Grupo NC, Novartis, Sandoz, and União Química).
I have a degree in Business Administration, a postgraduate degree in Marketing, and an MBA in Business Management from IBMEC.
I am 56 years old, married, a father and grandfather of the Marias.
Viviane Groisman is a journalist with an MBA in Business Management and a specialization in Digital Marketing.
Marketing and Licensing Director at Grupo Bandeirantes, with a solid career in major media groups.
